Mando & Grogu
AR Campaign
From Store Aisles to Holograms, We Brought the Mandalorian & Grogu Into Our World
To support The Mandalorian & Grogu, Pretty Big Monster created a multi-platform campaign that turned common digital spaces into extensions of the Star Wars universe.
Working directly with Industrial Light & Magic and official The Walt Disney Company film assets, the team ensured every interaction felt authentic to the world of Star Wars.
The campaign invited fans to step into the experience, interact, and play across three distinct screens:
- Retail with WebAR
- Public space via Hologram Media Network interactive DOOH
- Social on TikTok
Each activation stood on its own, but together, they formed a connected system designed to drive participation, sharing, and real-world action.
Retail Became the Entry Point
The retail aisle became interactive. Instead of just browsing at products, shoppers could bring the Star Wars world into their space.
By scanning QR codes placed on doors, endcaps and collateral, a WebAR experience powered by Zappar unlocked the “Most Wanted” characters for displaying in their physical space.
The experience followed a simple, high-conversion flow:
- Scan in the aisle
- Discover exclusive character moments
- Capture and share personalized content
The campaign was deployed globally across four major markets, LatAm, North America, Asia Pacific, and Europe, with retail partners including Walmart, Westfield, LEGO, The Entertainer, and more.
Each retailer received a customized version of the experience, featuring different character combinations, voice lines, and co-branded frames, incentivizing shoppers to visit multiple locations to access the full breadth of exclusive content.
Key elements:
- No app required, instant access
- Globally scalable across regions and languages
- Tiered experience system for flexible retailer participation
- Built-in UGC loop driving awareness back to retail
The result was a simple shift with real impact: the store aisle became a media channel, and shopping became part of the story.
Physical Spaces Became the Stage
In malls, Star Wars stepped off the screen.
Through the Hologram Media Network, we brought characters into physical space as life-sized digital presences, turning high-traffic locations into moments of spectacle.
These weren’t passive displays. They were designed to:
- Stop people mid-stroll
- Spark curiosity and surprise
- Create shared, social moments
Using holographic displays, characters appeared in real-world environments, creating the illusion of being physically present with the audience.
The creative leaned into:
- Presence over interaction: bring shoppers into the creative
- Spectacle as engagement: people gather, watch, and react
- Social capture: moments designed to be filmed and shared
This format turned high-traffic retail environments into performance spaces, where the content became an event rather than a placement.
Social Became the Game
On TikTok, we translated the campaign into a fast, replayable game built for social behavior.
Fans were challenged to catch falling objects using face tracking, opening their mouths to “collect” items as speed and difficulty increased.
Grogu reacted in real time, reinforcing the connection to the franchise and adding personality to the gameplay loop.
Core mechanics:
- Face-tracked interaction with intuitive controls
- Score + combo system to drive repeat play
- Escalating difficulty to maintain engagement
- Replay and share loop for viral distribution
The result was a lightweight, highly addictive experience designed for:
- Quick entry
- Competitive sharing
- Organic spread across TikTok
It turned a simple interaction into a social challenge, aligning perfectly with platform behavior.
One IP. Three Unique Screens.
Across all three platforms, the campaign demonstrated a unified approach:
- Retail became media
- Public space became performance
- Social became gameplay
Rather than repeating the same idea, each screen expressed the core concept in a way native to the environment. Together, they were part of a global campaign where fans didn’t just see Star Wars. They stepped into it.