HMN X PBM
Holographic Experience
Powering the first at-scale interactive holographic ad network and experiential activations with Hologram Media Network + Proto Hologram.
Objective
Create immersive holographic advertising experiences that capture attention in high foot-traffic spaces, while elevating brand storytelling.
- Launch the first nationwide hologram-based advertising network
- Deliver cinematic, interactive experiences for brands and studios
- Extend interactive engagement into physical installations
REINVENTING DIGITAL OUT OF HOME
Pretty Big Monster partnered with the Hologram Media Network to deploy next generation hologram display units across major malls in America and activations. Powered by Proto Hologram technology, each box functions as a volumetric display that allows brands to appear as if they physically occupy space inside the audience’s environment.
PBM produced a steady stream of platform ready content using volumetric space, motion, character performance, client assets and interactivity to transform short form media into high visibility destination moments.
Crafting for a New Creative Medium
We treated the hologram boxes not as screens, but as immersive, interactive display cases. For each campaign, PBM developed original motion design, custom animation, in-environment character staging, and interactive elements—all optimized for a unique display format with specific spatial rules.
- Reinvent how brands show up in digital out of home
- Use volumetric depth to create experiences that cannot exist on two dimensional screens
- Connect physical content to mobile interaction through QR codes and companion experiences
Across blockbuster films, iconic brands, and seasonal campaigns, we built a new category of out-of-home storytelling.
interactive
Michael
Client: Lionsgate
Format
- :60 Interactive Hologram Experience
To launch Michael, Lionsgate's cinematic celebration of Michael Jackson's life and legacy, PBM turned 57 theater lobbies and shopping malls nationwide into dance tutorials led by the real talent behind Michael's iconic moves. Jaafar Jackson, Juliano Valdi, and legendary MJ choreographers Rich and Tone taught audiences how to Moonwalk, Mashed Potato, and Circle Glide, step by step.
Moviegoers, shoppers, and families stopped, learned, and danced together, generating more than 20,000 UGC videos shared across social platforms, extending the campaign far beyond its physical footprint.
The experience generated a total of 12.47 million impressions, 29,740 hours of dwell time, and a 32-second average engagement among active participants.
Learn more about this campaign here.
A Minecraft Movie
Client: Warner Bros.
Formats
- :60 Hologram Spot
- In-Mall Activation
- Holographic Experience
- Snap Lens
A Minecraft Movie was an expansive, three-part campaign that spanned holograms, AR, and an in-person activation. We brought fans old and new into the world of Minecraft by bridging physical and digital spaces, bringing the game’s iconic aesthetic to life in malls, at a live event, and on social media.
Learn more about this campaign here.
The Conjuring: Last Rites
Client: Warner Bros.
Format
- :60 Interactive Hologram Experience
In a first-of-its-kind offering, PBM built a possessed, interactive mirror to haunt shoppers in the weeks leading up to the final installment of the beloved The Conjuring franchise.
By combining a replicated 3D mirror from the film and the hologram box’s front-facing camera, shoppers saw a real-time reflection of their shopping environment as if they were actually looking into a mirror. Then, in true horror fashion, the reflection distorted, darkened, and ultimately revealed a demon figure hiding behind the mirror’s broken glass.
Firefox: Billionaire Blastoff
Client: Mozilla
Format
- Interactive Hologram Experience
Mozilla used TwitchCon 2025 as a platform to launch its Open What You Want campaign, focused on providing users ownership over their own data.
With Firefox being the only browser not backed by a billionaire, PBM came in by creating a hologram box experience that allowed attendees to create and puppet their own little cartoon billionaires, subverting the power held by the world's richest.
Attendees then witnessed their billionaire avatars blast into space, literally, via a livestream attached to a satellite launch.
Refresh Your Holidays
Client: Coca-Cola
Format
- :60 Interactive Hologram Experience
PBM created a holiday Coca-Cola moment centered on joy, refreshment, and shareability.
Utilizing the hologram box camera, shoppers saw themselves reflected in a Coca-Cola branded ornament as an opportunity to capture festive selfies and shareable content. A Coca-Cola–themed holiday Santa resolved the experience with a QR code that linked directly to seasonal product samplers.
The result blended brand love with a family-friendly, highly photogenic activation.
In Your Dreams
Clients: Netflix, Snap
Format
- :60 Interactive Hologram Experience
For the Netflix original animated feature film, In Your Dreams, we introduced the world to Baloney Tony, allowing audiences to puppet his movements via body tracking capabilities from Snap’s AR tech stack.
Shoppers had fun dancing as Tony as colorful balls dropped in and interacted with the box through real-world physics. At the end of the experience, users could scan a QR code to find the accompanying AR-based experience on the Snap app.
non-interactive
Converse, Fall 2025
Client: Converse
Formats
- :60 Custom Animation
- :30 Influencer-Led Spot
A multi-pronged content campaign designed and created with a youthful, laid-back feel for Converse’s core audience.
Part 1: Double Stack (:60)
PBM built a fully custom 3D animation where multiple Converse Double Stack shoes bounced, flipped, and spun through the hologram box’s full 3D space. The movement synced to a street-inspired track, turning the product itself into a character.
Part 2: Devyn Winkler Fashion (:30)
Influencer Devyn Winkler took viewers through four looks styled around four Converse shoes.
The piece was framed intentionally through a social UI aesthetic, with swipes and taps on a virtual carousel cataloging different Converse shoes to bring an energetic, social feel to the hologram format. Viewers could scan a QR code that drove straight to nearby Journey’s retailer with a limited time discount coupon.
Sonic the Hedgehog 3
Client: Paramount Pictures
Formats
- :60 Hologram Spot
- AR Extension
A high-energy :60 hologram piece that amplified the Sonic vs. Shadow rivalry at the heart of the film’s marketing campaign.
Using the box’s volumetric depth, we built an immersive montage focused on speed-driven signature character moves and stat callouts. The result was a kinetic, character-powered experience that brought the movie’s central showdown to life in a way only a hologram box could.
A QR code unlocked a playful holiday AR surprise: a themed object fans could place in their environment for selfies and social sharing.
Paddington in Peru
Client: Sony Pictures
Formats
- :60 Hologram Spot
- TikTok Game
We leaned into the warmth and universal appeal that Paddington Bear has by crafting a hologram montage built entirely from adorable film toolkit moments.
To extend the experience, PBM built a custom Paddington face-matching mini-game for TikTok, accessible via QR scan as a whimsical tie-in that rewarded audiences with the eye-to-eye of charm that only the bear from darkest Peru can offer.
Scent the Season
Client: Bath & Body Works
Format
- :30 Hologram Spot
We cycled through three key product setups for Bath and Body Works 2025 holiday campaign:
– Twisted Peppermint Fine Fragrance Mist: A fully custom 3D scene where thousands of peppermints fall and take over the box around a stack of holiday-inspired vintage luggage.
– Fresh Balsam Soy Candle: A woodsy, atmospheric environment that reflects the essence of a winter forest.
– Snowflakes & Cashmere Body Cream: A soft, calming winter-white vignette.
Each scene matched the sensory feel of the product while leveraging the dimensional quality of these volumetric displays.
Bringing Success to Life
From horror to holiday to fashion, every piece was designed specifically for volumetric display. PBM adapted the storytelling language to each property and delivered moments that naturally funneled into a mobile content extension and sales pipeline.
Across all campaigns, the unique creative delivered:
- High engagement dwell time, with mall-goers stopping, photographing, and scanning QR codes.
- Seamless physical-to-mobile conversions through QR code activations.
- Premium, cinematic-quality hologram content for brands and studios looking to break through noisy OOH environments.
The hologram creative went beyond ad placements and became attractions in themselves, powered by PBM’s design, animation, and immersive storytelling.